Basit Adewusi

Basit Adewusi

Website Designer | Building High-Converting E-commerce Stores & Digital Experiences

110001, Abeokuta, Nigeria.
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About

Seasoned Shopify expert specializing in store design, setup, optimization, conversion rate optimization (CRO), email marketing, and automation. Proven track record delivering high-converting Shopify stores and digital growth systems for startups and agencies.

Work

Upwork (Freelancer)

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Expert Shopify Developer & CRO Specialist

Ilesa, Nigeria, Ogun State, Nigeria

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Summary

Deliver full Shopify store setups, theme customization, performance marketing, CRO, automation workflows, and ongoing e‑commerce operations for clients globally.

Highlights

Setup custom Shopify themes, multi‑currency markets, payment gateways, and completed full store configuration including navigation and shipping

Built store operational support: bulk product uploads, variant mapping, supplier coordination, and daily management

Implemented Shopify Flow automations: abandoned cart/checkout flows, conditional triggers, and email automation

Managed Meta & Google Ads campaigns, keyword research, audience targeting, retargeting, ROAS improvement, full-funnel marketing

Optimized UX/UI through A/B testing and conversion rate improvements (add‑to‑cart, checkout completion), speed optimizations

TechStar Hub Agency

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Shopify Virtual Assistant / Digital Growth Specialist

Abeokuta, Nigeria, Ogun State, Nigeria

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Summary

Provided Shopify VA services and digital marketing strategy support to clients including store revamps and product SEO and analytics.

Highlights

Supported clients in store revamping, product SEO optimization, and analytics tracking—for industries such as pet products and fitness items

Contributed to improved store appearance, user engagement, and conversion through thoughtful design and data-driven approach

Education

Federal University Oye‑Ekiti

Oye‑Ekiti, Ekiti State, Nigeria
Bachelor’s Degree Business Management & Marketing

Skills

Shopify Development & Setup

theme customization, Liquid, mobile-responsive design, Shopify Plus.

Conversion Rate Optimization (CRO)

A/B testing, UX/UI improvements, checkout optimization.

Performance Marketing

Meta Ads, Google Ads, keyword targeting, retargeting, ROAS.

Shopify Automation

Shopify Flow, abandoned cart, email automation.

E-commerce Operations

product uploads, inventory management, supplier coordination.

Email Marketing

email setup, automation, customer engagement.

Digital Marketing Strategy

SEO, lead generation, campaign management, social media strategy.